A high score doesn't guarantee an AI engine will recommend a firm and a lower one doesn't mean a firm is doing badly at anything else — client relationships, reputation and Google rankings are separate signals entirely.
What this measures is narrower and more specific: whether the technical groundwork exists that lets an AI engine verify who a business is and cite it with confidence.
Right now, for the specific signal that matters most — FAQ schema — 9 in 10 accountancy firms don't have it.
Twenty of the largest firms identified could not be measured at all — their websites block automated readers. Whether they also block AI crawlers is not something this study can answer.
How this was compiled:
189 UK accountancy firm websites were identified via Google Places, searching "accountants" across five UK cities — London, Bristol, Manchester, Newcastle and Birmingham — on 11 August 2026.
Only firms with a website listed on their Google Business Profile were included; firms without one were not counted.
Each site was checked once, using Technical Graffiti's own nine-signal assessment — the same free tool available on this site.
Six domains could not be reached. A further 20 returned only partial data because their websites block automated requests; because their page content could not be read, they are excluded from every figure above rather than counted as failures. 163 firms were fully measured.
No firm was contacted, charged, or asked for permission. Firm names are not published individually; only aggregate figures are shown.
Your score is based on what's actually there — not a guess.
Starting checks...
One-off payment. No contracts. No calls. Any website platform.