Semrush AI Toolkit, Peec AI, Profound, Otterly, Scrunch, Visiblie and similar platforms are AI visibility tracking tools. They show you whether your brand appears in ChatGPT, Gemini or Perplexity responses. They track brand mentions, measure share of voice, and benchmark you against competitors.
They do not generate schema markup. They do not create your llms.txt file. They do not fix your robots.txt permissions. They do not verify your business identity against Companies House.
They tell you that you are invisible. They do not make you visible.
Pricing: typically £40–£300+ per month, ongoing subscription.
Useful for: enterprise marketing teams who need to monitor AI citation trends across multiple brand mentions. Not useful for: a business that simply needs the correct technical files in place.
Agencies offering GEO, AEO or AI visibility services do generate the technical files. The constraints are speed, cost, and scale. A mid-market agency engagement starts at several hundred pounds per month as a retainer. Typical timelines to delivery are weeks. The work is done by people, which means capacity limits, project queues, and account management overhead.
For an enterprise SaaS company with a dedicated marketing budget, this makes sense. For a plumber in Bristol who needs schema markup and an llms.txt file today, it does not.
The technical signals AI engines need are not proprietary. Schema markup is a public standard. llms.txt is a plain text file. robots.txt is editable by anyone with FTP access. In principle, a business owner could research each signal, write the code, and implement it without paying anyone.
In practice, almost no one does. The reasons are consistent:
Schema markup requires writing valid JSON-LD that correctly identifies your business type, services, service area, opening hours, and legal identity — and then placing it in the right location in your site's head tag. Getting it wrong produces no error message. It simply does not work.
llms.txt requires knowing what to include, how to format it, and where to place it. Generic tools and plugins can produce an llms.txt file, but they generate templated output based on your existing page structure — not a file built from your specific business identity, services, service area and verified legal data. The difference between a template and a domain-specific file is the difference between a business AI engines can verify and one they cannot. Generic templates produce generic output that AI engines treat as low-value.
robots.txt requires knowing the correct user-agent strings for GPTBot, ClaudeBot, PerplexityBot and Google-Extended — and ensuring the existing file does not accidentally block them while trying to permit them.
FAQ schema requires six questions and answers written to match how AI engines construct responses — not how a marketing team writes FAQs.
The time cost for a business owner with no prior experience: typically four to eight hours of research and implementation, with a high probability of errors that produce no visible feedback. The result is usually a partial implementation that scores 40–60 on the free check rather than the 90–100 a correctly generated set of files achieves.
This is not a criticism of business owners. It is an accurate description of what the task actually involves.
Businesses searching for AI visibility help in 2026 are typically in one of two situations. Either they have just discovered their business does not appear in ChatGPT or Gemini and want to fix it — or they have been told by a marketing contact that AI visibility is something they should be thinking about.
In the first situation, a monitoring tool is the wrong starting point. It will confirm the problem you already know you have. What you need is the fix.
In the second situation, an agency retainer is often proposed. For businesses with a monthly marketing budget and an ongoing content programme, that can make sense. For the majority of SMEs — a solicitor, a plumber, an accountant, a physio — a monthly retainer for AI visibility work is disproportionate. The technical foundation is a one-time job, not an ongoing service.
That is the gap AI visibility tools compared reveals. The market has monitoring at one end and expensive ongoing consultancy at the other. Technical Graffiti sits between them — automated, fixed-price, and delivered in minutes.
Technical Graffiti is a fully automated file generation service. There are no account managers, no project timelines, and no retainers.
A business runs the free nine-signal check. Sees their score. Chooses a package. Pays once. Fills in a two-minute intake form. The automated pipeline generates every required file — schema markup, llms.txt, robots.txt AI crawler permissions, FAQ schema, and more — built specifically for that domain using live data. The complete package is delivered to their inbox in minutes.
One-off payment. No subscription. Works for any business, any website platform, any country.
| Monitoring tools Semrush, Peec AI, Profound, Otterly |
Agency / consultant GEO & AEO retainers |
DIY Do it yourself |
Technical Graffiti Automated file generation |
|
|---|---|---|---|---|
| Generates your technical files | ✗ | ✓ | Manually | ✓ |
| Creates your llms.txt | ✗ | ✓ | Possible, error-prone | ✓ |
| Creates your schema markup | ✗ | ✓ | Possible, error-prone | ✓ |
| Fixes AI crawler permissions | ✗ | ✓ | Possible | ✓ |
| Verifies Companies House identity | ✗ | Sometimes | ✗ | ✓ Extended & Complete |
| Built specifically for your domain | ✗ | ✓ | Depends on skill | ✓ |
| Delivery time | Instant tracking | Weeks | 4–8 hours minimum | Minutes |
| Pricing model | Monthly subscription £30–£300+/mo |
Monthly retainer £500–£2,000+/mo |
Free — but costs time and risks errors |
One-off payment from £95 |
| No developer required | — | ✗ | ✗ | ✓ |
| Suitable for SMEs & sole traders | ✗ | ✗ | In theory | ✓ |
| Works for any website platform | — | Varies | Varies | ✓ |
| Free diagnostic check included | Trial only | Varies | Manual only | ✓ Always free |
Monitoring tool pricing based on published rates for Semrush AI Toolkit, Peec AI and Otterly as of June 2026. Agency retainer ranges are indicative of mid-market UK GEO/AEO engagements. DIY time estimates based on typical implementation time for a non-technical business owner with no prior schema or llms.txt experience. No guarantee of appearing in AI search results applies to any service — including Technical Graffiti.
Nobody runs a scored diagnostic in 60 seconds, then generates the complete technical stack — llms.txt, schema markup, robots.txt permissions, FAQ schema, verified identity, NAP guidance, and meta copy — built per domain and delivers it to an inbox in minutes, for a fixed one-off price with no developer required.
That gap is real and verified. The pitch angle is not a marketing claim. It is a factual description of an unoccupied position in the market.
No service — including Technical Graffiti — can guarantee your business will appear in ChatGPT or Gemini. AI engines make their own decisions.
What the files do is ensure every technical signal AI engines need to recommend your business is in place. Without them, you cannot appear. With them, you are technically eligible.
That distinction matters and any service that promises guaranteed AI visibility is overstating what is possible.
The free check runs nine live signals against your domain in 60 seconds. No account. No email. It shows exactly which signals are present, which are missing, and what the gap looks like.
If the gaps are significant, the packages generate every file needed to close them.