The East Midlands has one of the most diverse small business economies in the UK. Trades, manufacturing, professional services, retail, logistics, food and drink. Businesses that have traded successfully for years, with strong local reputations and reasonable Google rankings.
Almost none of them appear when someone asks ChatGPT, Perplexity or Google AI Overview to recommend a business in their area.
The reason is consistent. When checking local business websites across the region — from Northampton to Nottingham, from Leicester to Lincoln — the same gaps appear every time:
No llms.txt file. No schema markup. AI crawlers blocked in robots.txt. FAQ schema absent. Citations inconsistent across directories.
Google rankings do not fix this. They are separate systems. A business can sit on page one of Google and be completely absent from every AI-generated answer.
AI engines — ChatGPT, Google Gemini, Perplexity, Microsoft Copilot — do not rank pages. They synthesise answers from structured signals they can reliably read and verify. The signals they look for are specific files and structured data.
llms.txt — a plain-text file at your domain root that AI models read directly. It tells them exactly what your business is, what it does and where it operates. The single highest-impact file. Most business websites do not have one.
Schema markup — structured data in your site's code covering business name, address, phone, services, service areas and legal identity. Without it, AI engines are making educated guesses about your business.
robots.txt AI crawler permissions — explicitly permitting GPTBot, ClaudeBot, PerplexityBot and Google-Extended. Most robots.txt files block them by default.
FAQ schema — six questions and answers written for your business. AI engines quote them directly in responses. They have to exist on your site before they can be cited.
There is no consultation phase. No discovery call. No project timeline.
You run a free nine-signal AI visibility check at technicalgraffiti.co.uk/free-assessment — results in 60 seconds, no account needed. You see your score out of 100 and a breakdown of every signal.
You choose a package and pay via Stripe. You fill in an intake form with your business details — name, type, location, services, website. The automated pipeline generates every required file for your domain and emails them directly to you.
Each file comes with a plain-English installation guide. Most businesses are fully implemented within an hour.
There are three tiers. All are one-off payments. No subscription. No monthly retainer.
10 files
including schema markup, llms.txt, robots.txt, FAQ schema, implementation guide and SEO snapshot report.
15 files.
Everything in Essential plus AI Visibility Audit Report, Companies House verification, NAP consistency guide, citation checklist, and live ChatGPT and Gemini visibility checks.
21 files.
Everything in Extended plus Google Business Profile description, LinkedIn About copy, Facebook page copy and homepage meta title and description.
Annual renewal cover is available for all tiers at reduced cost — covering mid-year data refresh and full file regeneration at your renewal anniversary.
Files delivered automatically within minutes of purchase. If anything goes wrong, we fix it or refund you.
The businesses that establish AI visibility first will own AI recommendations in their area for the next two to three years. Competitors who move later will be playing catch-up against an established presence.
Across the East Midlands, that window is still open. It will not stay open indefinitely.
The service works identically for a tradesperson in Northampton, a professional services firm in Leicester and a manufacturer in Derby. Files are generated for your specific domain and delivered to your inbox. No site visit required. No phone call necessary.