Technical.Graffiti

AI Search Engine Visibility

Purely Air Tech

Purely Air Tech Ltd
AI Visibility Case Study

From 40%to 100%

Case Study

From invisible to 100/100 — in a single session.

How Purely Air Tech Ltd achieved a perfect AI visibility score using Technical Graffiti.

Before
40
out of 100
100
out of 100
After

The business

Purely Air Tech Ltd are an integrated mechanical services company based at Milton Park, Abingdon, Oxfordshire. They specialise in HVAC design and installation, VRF systems, compressed air and ventilation for commercial laboratories and offices across the UK. Founded in 2016, they are a Daikin D1 Business Partner with over 35 years of combined experience.

Their project portfolio includes work for Dyson, Air Canada Cargo at Heathrow, and biotech companies at Milton Park. They operate entirely on referral — no advertising, no cold outreach.

The problem

Despite an established reputation and high-profile clients, Purely Air Tech were invisible to AI search. When potential clients — or their referrers — verified them using AI tools like ChatGPT or Google Gemini, Purely Air Tech did not appear. No schema markup. No llms.txt. No meta description. AI engines had no way to identify, classify or recommend them.

A referral-based business depends on trust. If someone is referred to you and searches to verify who you are, AI giving no result is the same as a bad result.

The score before: 40/100

CheckScoreStatus
AI Identity File (llms.txt) 0/20 Not found
Business Identity Data (Schema) 0/20 No schema markup
AI Crawler Access 20/20 AI crawlers permitted
Security & Trust 20/20 HTTPS clean
Search Signals (meta) 0/20 No meta description
FAQ Schema 0/10 Not found
Social Sharing (OpenGraph) 0/10 No OG tags
Companies House 0/5 Advisory — not linked
Identity Signals (sameAs) 0/5 Advisory — none found

What we did

Using Technical Graffiti, we generated and installed the complete AI visibility package in a single session.

  1. LocalBusiness schema — generated with full service catalogue, knowsAbout signals for each service, sameAs references including Companies House and LinkedIn, priceRange and dateModified. Installed into the site head via Breakdance Global Code.
  2. FAQPage schema — six targeted questions written specifically for Purely Air Tech covering services, building types, location, experience, Daikin accreditation and how to make contact. Installed alongside the LocalBusiness schema.
  3. llms.txt — a machine-readable identity file summarising the business, services, who they work with, service areas and key credentials. Uploaded to the site root.
  4. Meta description — written to be factual and AI-extractable. Added via Rank Math on the homepage.
  5. OpenGraph tags — social sharing image, title and description added via Rank Math so the site previews correctly when shared.
  6. robots.txt — explicit permissions for all major AI crawlers including GPTBot, ClaudeBot and PerplexityBot created and uploaded to the site root.

Total time from first check to 100/100: one session. No developer required. No code editing. Files generated by Technical Graffiti, installed by copy-and-paste and file upload.

The score after: 100/100

CheckScoreStatus
AI Identity File (llms.txt) 20/20 Found with content
Business Identity Data (Schema) 20/20 LocalBusiness + type detected
AI Crawler Access 20/20 AI crawlers permitted
Security & Trust 20/20 HTTPS clean
Search Signals (meta) 20/20 Meta description found
FAQ Schema 10/10 FAQPage schema detected
Social Sharing (OpenGraph) 10/10 All OG tags present
Companies House 5/5 Advisory — verified
Identity Signals (sameAs) 5/5 Advisory — LinkedIn + CH linked
100/100

Zero critical issues. Zero high priority issues. AI engines can now identify, understand and recommend Purely Air Tech Ltd.

When a referral recipient now searches to verify Purely Air Tech — or when a procurement team queries an AI assistant about mechanical services contractors in Oxfordshire — Purely Air Tech has the signals in place to be found, identified and recommended with confidence.

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